Tea News

Tea Board planning strong marketing push for Kazakhstan

August 27, 2018:

Tea Board of India sent a 22-member delegation led by Mr AK Ray, Deputy Chairman, Tea Board, to Kazakhstan on August 23, 2018. The session was organised by the Indian embassy in Almaty city, Kazakhstan and included a buyer-seller meet, tea tasting session, seminar and business campaigns. Small tea growers along with representatives of organised tea gardens and brokers were part of this delegation.

The initiative is aimed at giving a strong boost for exports to Kazakhstan and other CIS countries. The region is the largest export market for tea from India. According to data from the Tea Board for 2017-18, tea exports to the CIS region reached 63.09 million kg (growth of 2.1% yoy) during the year, led by Russian Federation (48.10 million kg), Kazakhstan (9.74 million kg) and Ukraine (3.75 million kg). In value terms, exports reached US$ 161.34 million, showing a strong growth of 10.1% yoy. Exports to Kazakhstan, however, showed a dip as compared to 12.09 million kg the previous year. Even in value terms, the exports were recorded at US$ 27.49 million, dropping by around 20% as compared to the previous year (US$ 34.06 million).

Kazakhstan is a very important market for global tea exports, with a production 20,000 MT per annum but actual requirement of 60,000 MT of tea per annum. It is the tenth largest tea drinking nation in the world with an average per capita consumption of 1.54 kg of tea per annum. It has a population of around 17 million, and 99% of Kazakhs consume tea every day. More importantly, black tea accounts for around 90% of the total tea imports; and India is the largest exporter of this product.

References:

http://www.food-exhibitions.com/Market-Insights/Turkey-and-Eurasia/Tea-coffee-in-Kazakhstan

https://economictimes.indiatimes.com/news/economy/foreign-trade/india-eyes-kazakhstan-other-cis-countries-for-tea-exports/articleshow/65425730.cms

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