August 13, 2016: The Araku Valley has witnessed a sweeping change in the fortunes of tribal communities since the Coffee Board successfully shifted them to coffee cultivation through sustained efforts. Arabica coffee grown in the valley is getting a premium price on National Commodity and Derivative Exchange Limited (NCDEX). Within a week, the Girijan Cooperative Corporation (GCC) sold 700 million tonnes of clean Arabica coffee grown in the region.
According to Mr A S P S Ravi Prakash, Vice Chairman and Managing Director, GCC, Araku coffee has witnessed sales of nearly 70 MT per day and is being sold at a premium as compared to other Arabica coffees in India.
Mr N Chandrababu Naidu, CM of Andhra Pradesh has also promised that the government will aggressively promote organic coffee from the Araku region in domestic and international markets. He stated that plans have been laid out to invest Rs 530 crore to promote cultivation of coffee in 1 lakh additional acres in the valley, which will also help boost the incomes of Girijans. The CM also promised to improve tourism in the beautiful valley and set up more infrastructure including schools, colleges and educational facilities.