The tea industry in India was founded over 200 years ago, when the British introduced Chinary seeds in Assam, hoping to break the Chinese stronghold on world tea trade. Since then, India has come a long way. We are currently the second largest producers of tea in the world and each year, Indian teas fetch record prices in auctions, owing to their superior quality and excellent flavour.
The world tea industry is worth US$ 90 billion. Combine that with the information above and it is evident that global markets present an invaluable opportunity for a trusted Indian tea brand. And that is what I set out to do with Teabox, an ecommerce company that sells fresh, premium Indian teas to a global customer base.
Entrepreneurship is in my blood. It has been my first love and passion for as long as I can remember. And over the years, I equipped myself with information and experiences that would help me when I started my own business. I graduated from the Singapore Management University with a degree in Business Management, Finance and Advertising. After a brief stint in KPMG, a leading finance firm, I returned to India. My family has been involved in the tea industry for over 70 years. It seemed natural to go into it.
Teabox’s proposition is very simple and straightforward - from planter, straight to customer, without any intermediaries. We’ve set up a fulfilment centre at Siliguri, Darjeeling, the heart of tea gardens. Our presence at the source, gives us an edge over foreign tea brands, since we receive the tea within 48 hours of its production. The tea is then packed in vacuum, to seal the freshness and flavour.
We’re happy to share that our efforts have been well received. Since its inception, we have shipped over 6 million cups of tea and our customer base spans 75 different countries. Accel Partners, one of Silicon Valley’s leading investors who back the likes of Facebook and Dropbox took notice, and we secured US$ 1 million seed funding in 2014. We have been covered by several international and national publications, such as New York Times, TechCrunch, Economic Times, Business Today, Telegraph, etc.
We believe that every tea lover deserves only the freshest cup of tea there is. And that tea deserves to be a part of India’s identity. With Teabox, we strive and hope to achieve exactly that.