Indian coffees

With mystical beginnings in the 17th century, Indian coffees are appreciated globally - both for their unique taste characteristics and for the environment friendly practices that the country's coffee planters have persisted with over time. Intercropping with different types of spices provides interesting subtleties to these coffees that have won them widespread acclaim.

Indian coffees

With mystical beginnings in the 17th century, Indian coffees are appreciated globally - both for their unique taste characteristics and for the environment friendly practices that the country's coffee planters have persisted with over time. Intercropping with different types of spices provides interesting subtleties to these coffees that have won them widespread acclaim.

Tea
coffee
spice

Hatti Kaapi: An Indian startup in a hot pursuit

IBEF

The Haati Kaapi outlet on the Bengaluru and Hyderabad airport are tiny as compared to the stores owned by chains like Café Coffee Day or Costa Coffee at similar properties across the country. However, with the south Indian filter coffee priced at under Rs 10 (16 cents), there is no end of the numbers of customers waiting for their steaming hot cup of filter coffee.

Hatti Kaapi: An Indian startup in a hot pursuit

This idea was conceptualised and brought into being by Mr Lakshman Swamy in November 2009 and the company today holds many outlets in the southern region of the country. The idea of providing affordable coffee in quick time to the consumers in a region where coffee is already accepted as one of the primary drinks, has given instant success to this startup.

The coffee served at these outlets has a distinct flavour and does what a decent cup of coffee is supposed to do. The outlets also offer a variety of snacks and retail roasted coffee in different quantities. In fact, while the coffee remains the primary selling item for this startup, a variety of consumers were seen savouring the snacks on the offer.

Hatti Kaapi: An Indian startup in a hot pursuit

Industry experts have praised the model of this startup in many media reports and it is well on its way to expand cautiously. The level of services experienced by the IBEF team at the Bengaluru Airport outlets during one of its business visits to the city was very impressive.

*





Jan 192015

Copyright © 2010-2018 India Brand Equity Foundation

All material, information, data, images or content on this website is subject to copyright or other applicable intellectual property laws and no part of it can be reproduced in any form (including paper or electronic form) without prior written consent and approval from IBEF. Infringements are subject to prosecution under the applicable laws. For consent related queries and conditions,
please write to info.brandindia@ibef.org