Brand India Plantations (tea, coffee and spices) is a campaign undertaken by India Brand Equity Foundation (IBEF), which is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India. IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate dissemination of knowledge of Indian products and services. Towards this objective, IBEF works closely with stakeholders across government and industry.
Under the Brand India Plantations campaign, IBEF endeavours to enhance awareness and build an informed perspective on the tea, coffee and spices sectors of India. The website www.teacoffeespiceofindia.com has been set up as a hub for information and insights on exquisite varieties of teas, coffees and spices from India and contemporary business trends driving these sectors forward.